Hair a bit grown
Light stubble
Mild skin texture
Apex Surge
Launching soon
Custom personal care plans for men.
Capture a live photo. Name your goals. Get a bespoke stack — home, barbershop, or clinician.
01
Capture a live photo
AI reads the elements you want to highlight — skin, brows, grooming. Flags only — no score.
02
Name your goals
Core or Peak. A stack built around what you name.
03
Engineer your stack
Home, barbershop, or clinician — AI connects you to exactly what it takes.
About
You set the goals, AI reads a photo, and you get a bespoke stack. Suggestions only — not medical advice.
Hair grown out
Uneven stubble
Skin slightly dry
Lips a little chapped
Core
A classic, low-maintenance foundation — clean cut, moisturizer, SPF, a simple trim.
Preview · you can change these
Core plan
The photo flagged these. Mark what you want to work on. Mark what you’re okay leaving — even if it was flagged.
3 to work on · 1 okay as-is
What the photo flagged
Hair
Grown out.
Stubble
Length is uneven.
Skin
Slightly dry and uneven.
Lips
A little chapped.
Hair grown out
Beard line soft
Skin a bit uneven
Brows soft
Peak
Full routine: real cut, line-up, night treatment, brow gel.
Preview · you can change these
Peak plan
The photo flagged these. Mark what you want to work on. Mark what you’re okay leaving — even if it was flagged.
4 to work on · 0 okay as-is
What the photo flagged
Haircut
Hair grown out — needs a real cut.
Beard line
The edge looks soft and undefined.
Skin
Tone looks a bit uneven.
Brows
Shape looks soft.